Marketing Plan- Victoria House Hotel Essay Example | Topics and Well Written Essays - 1500 words

Marketing Plan- Victoria House Hotel - Essay Example Moreover, since the area is an attractive tourist spot, it has become a center of attention for many high end tourists and corporate clients who frequently travel to this area, giving the whole industry an advantage of increased customer traffic owing to the efficiently operating tourist industry as well as airline industry giving benefits of travel and tourism to customers. An overall change in the travel and dining out habits of consumers and potential clients has given the industry an extra advantage in terms of people dining out more frequently than ever before. Despite the benefits this industry enjoys, it is unfortunately also facing increased legislation and restrictions from administration and government which are creating new barriers such as licensing laws and ban on smoking in public areas. Taking a look at the firm itself and the internal factors affecting the health of it, we see that the Hotel is in an overall advantageous state in terms of profits and growth. It has be en consistently expanding successfully, improving areas such as accommodation and entertainment. It is located at a strategically profitable location where tourists find it convenient to travel the nearest tourist spots and come back to the Victoria House Hotel later. The Hotel has been experiencing raising profits and has a dedicated team well trained in customer care in order to make the clients feel at home. One drawback that the Hotel has been facing is a reduction in corporate clients which needs to be addressed and solved as soon as possible (Thomas, 1998; Eldring, 2009). Target Audience Victoria House Hotel has seen a trend of declining corporate audience and tourists over the past year which is a sign of losing future profits because this portion of the industry is a thriving opportunity to be captured. The industry has faced a 20% rise in corporate events and hence a rise in corporate customers traffic. This means that in future, it is expected that corporate customers†™ traffic along with tourists will increase, due to tourism and airline industries attempts to attract tourists and those clients who travel for business and trade reasons. The aim of Victoria House Hotel should hence be to attract this specific niche which has a lot of scope and new opportunities to be availed for future profitability. Provision of exclusive packages and luxury accommodation and travel to specific clients will help the company make higher profits as well as the advantage of having no direct competition when considering this specific niche in the industry (Luther, 2011; Westwood, 2012). Marketing Objectives For the company to ensure effective operations and improvement, it needs to define its objectives clearly that are to be different from other competitors. If the company keeps operating in this cut throat competition targeting the mass market, it will soon have to give up its profits and reduce operating margins or hope that competitors don’t come up wit h better strategies. 1) Target a specific audience and provide them benefits accordingly. It is not possible to satisfy everyone, hence only a certain segment of the target market will be chosen in this case, the corporate

Company report Essay Example | Topics and Well Written Essays - 2500 words

Company report - Essay Example From manufacturing and installation of modern orbit presses till the repair, maintenance and troubleshooting of the presses as well. The Sizer is the innovation body of pellet manufacturing presses. The pellet manufacturing operations of the Sizer Ltd is competing with rivals, where the challenges are more enough to survive in industry. 1. Remit The boundary of this study is confined under management and financial factors to analyze. We will initially focus on the factors of SWOT analysis of the Sizer Ltd and the industrial factors facing by the firm. The Sizer Ltd dealing with two dimensions, first consists on the pellet manufacturing and supplying operations where the number of competitors are large whereas the Sizer is facilitating in three different large markets of the world. Next operation of this firm based on the engineering and technical support division, which provides the pellets manufacturing presses. In pellets presses industry, the Sizer is the global leader which innov ate this technology in mid-nineties. 2. Background of Sizer Ltd History of Sizer Ltd consists on the combination of engineering innovation as well as the quality manufacturing of pellets. A British pioneer engineer established Sizer Ltd in 1899 in Hull, England. The first ever pallet manufacturing press was designed by the Albert Sizer, son of Sizer’s founder with the name and style of Cuber. ... The basic robust designs rapidly improve to meet the market requirements of quality efficiency and the cost effectiveness and become the familiar Orbit Pellet Press. Simultaneously, Sizer providing the wide range of pallet presses and the spare parts with technical supports which includes the maintenance and installation of presses. The most selling press of Sizer, Orbit presses is the most efficient more for manufacturing of pallets, the main characteristics of Orbit is easy for installation and adaptable for bespoke applications. This use in diverse industries like manufacturing of animal feed, charcoal briquetting, biomass, malting and flour millings. It has capacity from 200kg / hour to 10000kg / hour range availability which depends on material and type of manufacturing. Year 2008, the industry of pellet producing was sacrificing for the impacts of recession, which shows in Figure 2 that lower quantity of pellet manufacturing stoves sold and installed whereas, only boilers sold out by the Sizer because of barrier of new entry in industry but the only capacity enhancement through the boilers. (See Figure 2) 3. Method and Tool of Analysis We choose the SWOT as best analysis tool to identify the strength, weaknesses, threads and weaknesses of Sizer Ltd and the competitors as well. SWOT Analysis is the more frequently and easily understandable tool to identify the international factors of the firms which exhibit all the internal and external factors to understand the current position of the firm and the market or industry, furthermore, it helps to create the strategies of future to more stabilize the firm and achieve the organizational goals by capturing the